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Google Advertising Ecosystem Mastery
Google Advertising Ecosystem Mastery is an online course designed to help individuals become proficient in advertising on Google's various platforms. The course is taught by top professionals from both Facebook and Google, who have extensive experience in digital advertising and have achieved mastery of the Google advertising ecosystem.
 
Through the course, students will gain a comprehensive understanding of how to effectively advertise on Google, including Google Ads, YouTube, Google Display Network, Google Shopping, and more. The course covers topics such as audience targeting, ad creation, bid strategies, optimization techniques, and analytics.
 
The instructors provide practical guidance and best practices for optimizing ad campaigns to achieve the best possible results. Students will learn how to use Google's advertising tools to drive targeted traffic to their websites, increase conversions, and ultimately improve ROI.
 
Whether you are a marketing professional looking to enhance your skills or an entrepreneur looking to leverage the power of Google advertising, this course will provide you with the knowledge and expertise you need to succeed in the ever-evolving world of digital advertising.

Google Advertising Ecosystem Mastery

₹5,000.00 Regular Price
₹4,250.00Sale Price

  • Month 1: Introduction to Google Advertising Ecosystem

    • Learn the basics of Google Ads, Google Analytics, and Google Marketing Platform
    • Understand the importance of keywords and how they work in Google Ads
    • Study the different types of campaigns in Google Ads and their targeting options
    • Explore the different metrics used in Google Analytics and how to analyze them
    • Get familiar with the Google Marketing Platform and its different products

    Month 2: Google Ads

    • Deep dive into the different campaign types and when to use them
    • Learn how to write effective ad copy and create compelling landing pages
    • Understand how to optimize campaigns for better performance
    • Study advanced targeting options such as remarketing, audience targeting, and demographic targeting
    • Explore Google Ads automation features such as Smart Bidding and Responsive Search Ads

    Month 3: Google Analytics

    • Learn how to set up and configure Google Analytics on a website
    • Understand the different reports and how to use them to analyze website traffic
    • Study advanced features such as custom dimensions and events tracking
    • Learn how to create custom reports and dashboards
    • Understand how to use Google Analytics to track and optimize conversion rates

    Month 4: Google Marketing Platform

    • Learn about the different products in the Google Marketing Platform such as Display & Video 360, Campaign Manager, and Search Ads 360
    • Study how to set up and run campaigns in each of these products
    • Understand how to use the Google Marketing Platform to create cross-channel campaigns
    • Explore the reporting and optimization features in each of these products

    Month 5: Mastery and Practice

    • Recap all the learning from the previous months and revise any topics that need more attention
    • Practice creating campaigns in Google Ads and Google Marketing Platform
    • Analyze campaign data and optimize campaigns for better performance
    • Study case studies and success stories to get a better understanding of how to apply the learning to real-world scenarios
    • Take the Google Ads and Google Analytics certifications to validate the learning