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The Market Research bootcamp by SkillThatPays is an intensive training program designed to equip professionals with the latest market research techniques and strategies used by industry leaders at Facebook and Google. The bootcamp is led by top professionals from both companies, who bring years of experience and expertise in conducting market research and leveraging data-driven insights to inform business decisions.


During the bootcamp, participants will learn how to collect and analyze market data, identify consumer needs and preferences, and interpret trends to drive business growth. The curriculum covers a wide range of topics, including survey design and analysis, qualitative and quantitative research methods, data visualization, and strategic planning.


Through a combination of interactive lectures, hands-on exercises, and case studies, participants will gain practical skills and knowledge that can be immediately applied to their work. They will also have the opportunity to network with other professionals in the field and receive feedback and guidance from their instructors.


Whether you're an experienced market researcher looking to update your skills or a newcomer to the field, the Market Research bootcamp by SkillThatPays offers a comprehensive and engaging learning experience that will help you succeed in the fast-paced world of data-driven business.

Market Research bootcamp

  • Week 1: Introduction to Market Research

    • Overview of market research and its importance
    • Understanding the market research process
    • Types of market research
    • Data collection techniques

    Week 2: Survey Design and Analysis

    • Understanding survey design principles
    • Types of survey questions and response scales
    • Sampling techniques
    • Data analysis and interpretation

    Week 3: Qualitative Research Methods

    • Understanding qualitative research principles
    • Types of qualitative research methods
    • Data collection techniques for qualitative research
    • Data analysis and interpretation

    Week 4: Quantitative Research Methods

    • Understanding quantitative research principles
    • Types of quantitative research methods
    • Data collection techniques for quantitative research
    • Data analysis and interpretation

    Week 5: Data Visualization and Reporting

    • Principles of effective data visualization
    • Tools and techniques for data visualization
    • Creating compelling reports and presentations
    • Communicating research findings effectively

    Week 6: Strategic Planning and Implementation

    • Applying market research insights to business strategy
    • Developing actionable recommendations
    • Implementing research findings into business operations
    • Evaluating the effectiveness of market research